Using fun to grow your brand

More subscribers.
More repeat buyers.
All from one game.

We build DTC brands a simple web game. Your customers play it, share it with friends and family, and land back on your store. It grows your email list 3 to 5 times more cost effectively than a paid ads funnel.

Play a 30 second demo Book a 20 minute call
Go on, take a shot

Imagine your brand and
your products on this screen.

This is a demo, so the slots are left blank on purpose. Every place it says your logo or your product is where yours goes. And yours would not be this game with your name on it. We design the whole game around what you sell, whatever that is. Play this one to feel how it works, then picture your own.

One game does three jobs.

The funnel you have now gets more expensive every year. Paid ads to visits to email capture to a drip to hopefully a sale, leaking at every step, and the harder you push the top the worse the maths gets. A game runs the other way round. The audience you already have goes and brings you the next one.

Wake up the list you already paid for

People ignore one more sale email. They do not ignore a game. The customers already on your list, including the segment that stopped opening months ago, open it, play it, and come back the next day to try again. That is money from people you have already paid to get.

Every score they share adds new subscribers

The fastest way up the leaderboard is to share. Your customers post their score and dare their friends and family to beat it. Those friends play too, and they hand over their email because they want to, so they join your list properly and open what you send next.

Every game ends with a reason to buy

When the round is over the player gets a reward to spend in your store. They just spent 30 seconds with your brand, so they use it. Players turn into buyers, and the ones who come back daily buy more than once.

The whole game is built around your brand

Not a template with your logo dropped on it. The thing the player actually does comes from what you sell, so a candle brand is not handed a basketball game with a candle in the corner. Whatever you make, there is a fun way to put it in a player's hands, and finding it is our job.

Coffee: pull the perfect shot Candles: catch the wick at the right burn Jam: fill the jar to the line Skincare: time the perfect drop Hot sauce: the heat check Apparel: the perfect stitch Jewellery: set the stone dead centre Pet treats: land the catch Brewery: nail the pour Golf: the long drive
No brand is off limits and we have unlimited creativity
Live in 14 days.A game designed around what you sell, not a template in your colours. Your mechanic, your product as the prize, your own game name. Two weeks from kickoff to live.
You own the list. Every email the game collects is yours, exported to your platform as it comes in. Nothing sits behind our login.
One link, everywhere. Drop the same link into email, SMS, a story, or a QR code on packaging. It works the same in all of them.
Analytics on the house. A live dashboard of plays, emails, return visits and shares. Free forever for founding clients.
We run the strategy. We set the prize, the launch calendar and how the game feeds your email flows and socials.

Who builds this

Omar Shahban, founder of PlayMaker Labs
Omar Shahban
Founder, PlayMaker Labs
LinkedIn omar@playmakerlabs.io

PlayMaker Labs is a small studio in Oakville, Ontario. We build DTC brands their own 30 second browser game. Your colours, your product as the prize, your name on it. No download, no app store, one link that works in email, SMS, a story or a QR code on the box.

Our mission is simple: use fun to grow your brand. Most brands are sitting on an email list they already paid for and a feed nobody plays with. A game gives people a reason to open, a reason to come back every week, and something they actually want to send to a friend. Every play brings in a name you did not have yet, and it lands in the list you already run. We sync straight into Klaviyo, Shopify or whatever you use, so new players show up in your flows the same day. No export, no CSV, nothing sitting behind our login.

I am an ecommerce cofounder in the sleep space here in Canada, and I have spent years on the marketing side of brand-building. I am also a lifelong gaming enthusiast, and PlayMaker Labs is what happens when you point that at the thing you already know how to do. Brands do not need another ads agency. They need a reason for someone to come back.

Oakville, Ontario · working with brands across Canada and the US

20 minutes. A straight answer.

Tell us your brand and your next prize. We will show you what your game looks like and what it costs. No slide deck and no follow up emails.

Book 20 minutes with Omar
Pick a time that works. Prefer email? omar@playmakerlabs.io, replies same day.